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LATEST NEWS

GROCERY Launches Its First Women's Line - Embodying Effortless Everyday Aesthetics

GROCERY Launches Its First Women's Line - Embodying Effortless Everyday Aesthetics

By Vince HoMay 29, 2025

GROCERY, the leading streetwear brand based in Hong Kong, has officially debuted its women's collection, extending its signature, crafted, minimalist aesthetic to essential women's wear.  The new women's collection combines unornamented designs with expressive silhouettes...

Moving Drawing launch new Hong Kong inspired Perfume "6:01am"

Moving Drawing launch new Hong Kong inspired Perfume "6:01am"

By Vince HoMarch 06, 2025

6:01am Scented PerfumeCombining creative illustration by Moving Drawings with the sense of smell to create a message that delivers joy, hope, and peacefulness to HongKongers by Wild Mint! Scent:Bitter Lemon + Lychee + Sampaguita +...

GROCERY x Greenie & Elfie x Unbox Industries "Fashion x Play" Pop-up Store

GROCERY x Greenie & Elfie x Unbox Industries "Fashion x Play" Pop-up Store

By Vince HoFebruary 14, 2025

Unbox Industries invited Hong Kong's super popular fashion brand GROCERY to celebrate the "10th Anniversary of the Fashion Journey" of Too Natthapong, the designer of Greenie & Elfie. For this collaboration, GROCERY chose the "stylish"...

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